Internet Marketing Basics [Video]
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Starting an Online Business and not knowing where to start can be frustrating…I break down some fundamentals that are necessary to get some clarity of how to begin and Internet Marketing Basics.
Internet Marketing Basics – Understanding Search
You sit down with your favorite beverage, you type in your favorite subject, in your favorite Search Engine and there you go.
Understanding that there are actual people everyday searching for things Online to buy, research, or learn about can be exciting if you are doing it right.
You have to first key in on your “Target Market”. What exactly are you marketing? Who are you trying to connect with? Are you selling a product, service, or information? Keying in on this will help you to become the authority for that niche.
Setting up a blog (hosting and customized site included) is an efficient way to begin to market your selected products or services for your niche/s. The reason for this is you can personalize it frequently and interact with people directly…
Search Engines like this because you are providing content (focus on value) and you are a part of solving problems, providing solutions, and answering questions…
Internet Marketing Basics – Keywords
Internet Marketing Basics comes down to keywords that are highly targeted…The more that that keyword is being searched for in the Search Engines, the more traffic is being generated…I will discuss Traffic in another blog post or video…
The more popular the keyword, the more competitive it becomes…
Pretty basic…Right?…
Well, it becomes more technical…more on that later …
Internet Marketing Basics – What Are You Marketing?
After establishing your target market, finding the products and services you like or believe in, and understanding keywords and how competitive they can be, and setting up a blog…Now What?…
I will get into Traffic, Search Engine Optimization, and ranking on the first page of Search Engines in a later post because it becomes more technical…You can Subscribe or by the RSS feed button in the menu below the header…:)
Let’s discuss a quick method though regarding traffic that is easier…
Internet Marketing Basics – What About Potential Customers?
Social Media is becoming one of the main concepts for business building, networking, and entertainment…
Starting a fan page on Facebook is a great way to begin to leverage from the second most visited site in the world…You want to begin providing insight into what you do, who you are and becoming the authority for your niche…
Everyone goes right to pitching and selling….Don’t Do That….Learn, Educate, Inform, Share, Connect, and Build Trust…
If people know that you are in this for the long haul, you like what you do and are passionate about it…they will want to connect with you…If you aren’t, you may want to consider doing something else…
I have learned a lot from both experienced and even new marketers…
Internet Marketing Basics – Generating And Maintaining Contact
After setting up your blog, make sure you have a way for people to contact you. I personally use Contactme.com and have connected with great people that actually provide great resources… It is of course a great tool for prospective people to contact you regarding your offers…
Include a Capture Page or Web Form and provide a Call To Action so people are aware that not only you want to keep in contact with them, but also that they can opt-in for special offers, training, products, services, newsletters, or whatever it is that you are promoting.
I hope that these Internet Marketing Basics help you find your way to an exciting adventure Online…
To Your Success,
Don Walker
P.S.,