He joined a nutrition company after answering a classified advertisement, was handed the old instructions about listing everybody he knew, wearing branded clothing and putting up posters, and wrote his review from inside rather than from a safe distance. Fraser McDonald declines to call it a scam, which makes the criticism he does make worth reading.
Facebook is where he becomes useful. Five ways to get people responding instead of scrolling past, what separates a post that gets replies from one that gets silence, and how a business should treat the space at the top of its page.
Several posts recruit openly for his own team, including one aimed squarely at anybody in Scotland looking for a group to join, so read those knowing their purpose.
Sixteen posts from somebody in his early twenties who admits to a year of failing first. Take the Facebook material and the nutrition review, and leave the recruiting where it sits.