Mobile Marketing Advice That You Can Trust

Eric Smith Dec 29, 2012 · 3 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

TIP! If you incorporate links in your mobile messaging campaign, make the link back to the mobile site for older model cell phones and link to the desktop-based website for smart phone and tablets that are capable of handling it. If you have flash on your normal website, then you must only link to your mobile version.

Mobile marketing can help you to earn a respectable second income, but it can also be a primary income as well. These tips will show you what you need to know to be successful at mobile marketing.

TIP! It’s important to not upset people by inundating them with the same offer over and over again. Studies have proven that the best frequency to send offers out is a little less than once a week.

You should begin your mobile marketing efforts by constructing a database. Do not just add random cell phone numbers when you are constructing a mobile marketing database. Get permission before adding anyone’s cell phone number to your list. You can either offer customers the ability to sign up online or let them text in a code; ideally, you should make both options available.

TIP! Make sure the mobile marketing campaign can work on many different phones and operating systems. Keep up with technology and know what people are using.

Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. Someone who cannot make sense out of what you are saying will get frustrated and not read your message.

TIP! If your company has any social networking sites geared to the business, make sure to put a link on your webpage. The odds of potential customers stumbling across your social networking accounts by accident are slim, but visitors to your main site will be much more likely to be interested.

You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. If you are uncomfortable using your friends, you can always pay a few people for their opinion about your mobile marketing campaign.

Mobile Marketing

TIP! When you are promoting a big sale, that is the perfect time to send out a mobile alert to your clients. Just be sure not to wake them up.

Make yourself pertinent. Do not get overly excited and rush into mobile marketing. It is important to remember the purpose of what you are trying to accomplish. Be sure that prospective and current customers are getting information that is relevant. Mobile marketing is the same as any other kind; to succeed, you have to provide relevant information that appeals to your customers.

TIP! Use unique, dedicated short code. While it may cost a little more, it is important in protecting your brand.

As a mobile marketer, you should understand how the mobile devices are set up in order to properly understand how to create your sites and other advertising material. Use a wide range of mobile devices to understand how they all work.

TIP! Social media rules mobile devices and you need to capitalize on this for your marketing campaign. You can reward customers for sharing your links and increasing your customer base.

Clearly, mobile marketing is considerably more complex than many people believe. You need to work at it, but the rewards are definitely worth the effort. If you carefully follow the tips in this article, you will see an increase in both sales and profits.