Build Customers And Profits Through Mobile Marketing

Eric Smith Dec 27, 2012 · 3 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

With mobile marketing you can get a full income or just a little extra cash. The guidelines in this article represent some of the best practices for mobile marketing.

TIP! Make sure you research who your audience is. Before making assumptions and placing lots of money in mobile marketing efforts, be sure that you analyze the preferences of your audience.

Try to run a campaign that is picture to screen. Campaigns that utilize picture-to-screen allow customers to snap photographs with their cell phones. Afterwards, they can send in their photos with a short code and have them displayed on the big screen. These photographs can be put on a television or digital billboard.

TIP! Your ads will get the maximum attention if you do what you can to make them go viral. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.

If you think you can be successful in mobile marketing you can limit offers you give to the best ones. Your audience will quickly get annoyed if you are sending out too many messages.

Qr Codes

TIP! Even though your goal with most marketing plans is to increase your customer base, you must remember that with mobile marketing you are working to maintain customers instead. Your clients will have the desire to view your text messages and consider your offerings, whereas people who are not clients will have little or no interest in them.

To reach the truly tech-savvy consumers, use QR codes in your printed ads. If your customer has a smartphone, they can use these codes to unlock special content or deals. Print the QR codes on brochures, posters, catalogs and business cards. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.

TIP! Tell people you will be announcing sales that they can only get if they are a part of your mobile marketing campaign. Advertise your mobile campaign on your regular website and in your advertisements, and don’t forget your social networks! They will be more likely to join your campaign if they are going to benefit.

Use A/B testing on the mobile version of landing page. Testing is crucial to determine what is and is not working for visitors to your mobile page. Design two versions of the same landing page, and see whether version A or version B is more popular. Keep whichever page is more successful.

TIP! It is important to include both a link for older cellphones that will direct to your browser-based website, as well as a mobile link for smartphones or tablets. This is not true however if you have any flash on your standard site.

Present part of your campaign as a quizzes or as trivia games. This strategy makes your mobile marketing efforts more fun for your customers. Most consumers will interact with a quiz question sent to their mobile phone. Quiz questions could give you feedback and opinions about your product, while also making it fun for your customers.

TIP! Mobile marketing is not the place to be overly wordy. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers.

Now you know that mobile marketing is more complicated than many think it to be. It requires both patience and hard work, but it is a guaranteed way to improve your business. By using the previous tips, you can make more sales and larger profits.