He was a soldier who took orders for an entire career and then discovered he could not do the same thing in an office. Shane Butts works that out at a waterfront, feeding birds with his family, realising they had not done anything like it in a long while and asking why every day could not look like that. It is a modest post and the honest centre of the blog.
The practical writing concerns readership rather than traffic. Getting people to a blog is only half of it, and the half that counts is giving them something useful enough that they come back, which means fewer advertisements and more actual help.
He also reports news that shook him, including a shooting at a parade on Mother's Day and a nightclub fire abroad.
The list building and affiliate posts are short and functional.
Read the freedom post if you are leaving a structured job and cannot yet say what you are heading toward.