One keyword phrase per page. Ketan Shukla keeps that rule at the centre of his search advice and explains the consequence of ignoring it. Cram several in and the page says less about each, so a reader learns nothing and returns to nobody.
He also asks for patience in a field that rarely offers any, arguing that a solid presence takes real time and that abandoning the work when nothing appears to change is the commonest way people lose whatever they had built.
The social media posts run long and caution against one particular temptation, which is uploading volume for its own sake. Poor content damages a business the same way a badly written article does, and the advice is to plan before joining rather than after.
There is an unusual piece about finding an editor who will buy your writing, and a run on mobile marketing including what a scannable code is actually for.
Read the search posts if you have been optimising several phrases per page and wondering why nothing ranks.