Everybody markets online, so Easther wrote a post about doing it offline instead, through local meetup groups and other small business owners, on the reasonable ground that people not yet online are the ones nobody is reaching.
Promoting content gets the most thorough treatment. Publishing a piece is only half the job, and she lays out a repeatable plan for the hours afterwards, including tweeting an important post three times across a day so you catch people in different time zones and different habits.
There is a specific technical warning about ping services and how sending too many can get a blog blocked, with the plugin that controls it named. That detail alone saves somebody a fortnight of confusion.
She also settles the argument between backlinks and content, and explains how she built a page following without paying much for it.
Read the promotion plan if you publish regularly and it disappears, and the ping post before your blog gets throttled.