A childhood walk to the other side of the neighbourhood, a shoelace that needed tying, a cousin who stayed behind while the rest carried on ahead. Maisha Guy uses that memory to open her post about blogging without a method, and the connection lands better than a straight explanation would.
Her communications post is genuinely professional. Work out which words describe your organisation, decide who you are actually talking to, and remember that a brand is the relationship rather than the logo, including the parts of it you would rather not claim.
The dream blueprint runs as a numbered series meant to be worked through, and a companion piece names five things people believe about their own ambitions that are simply not true.
Her marketing post asks one good question. Where do you want this in two years, and does anything you are doing now point there?
Read the blueprint series in order, starting at the first step.