Somebody who writes about lasagna, craft projects for Valentine's Day and driving traffic in the same week is not building a brand, and Amy Findley plainly does not want one. The posts arrive in whatever order life produced them, which is why the marketing advice reads as though a friend is telling you rather than teaching you.
Her most useful argument concerns not depending on search. She explains repurposing content so that a change at Google costs you less, since one piece can become audio, video and several posts instead of a single page waiting to be ranked.
The writing posts form the other strong seam, on building an outline before a book runs away from you, and on what actually makes somebody good at this.
Then there is the personal writing, including a piece about having been harassed and about not being alone in whatever you are carrying. It is unguarded in a way most business blogs never risk.
Read the traffic and writing posts for work. Read the personal ones on a bad day.