Expertise, uniqueness and service are the three things a large chain cannot give a customer, and a small shop that offers none of them has nothing left. Douglas Valenzuela opens with that argument and it is the clearest thing on the blog, aimed at somebody watching a bigger competitor open nearby.
His food writing is the other half and it is direct. Do not train on an empty stomach. Energy bars are not fruit. Skipping breakfast starts the day already behind.
The post on animal farming goes further than most marketing blogs would dare, describing the conditions plainly and making a case for eating less meat without calling anybody names.
The marketing material covers lead generation, social pages and attraction marketing, and mostly repeats what circulates elsewhere, though a post on reading body language stands slightly apart from the rest.
Read the small business post if you run a shop, and the food posts if your training has stalled and you suspect the kitchen.