A search algorithm gets rewritten mid-flight and almost nobody explains what changed. This blog does, reporting the update that took over most searches, why it favoured longer conversational questions, and how little the company itself was willing to say about it.
The other practical post lists thirty marketing tools that cost nothing, which is the kind of thing that saves an afternoon of searching and paying. Seven social media strategies get written specifically for a small business rather than for a brand with a department.
Persuasion gets a piece built around a lesson from Abraham Lincoln rather than around a technique, and there is a short argument that businesses claim to love their customers and behave otherwise.
Then the blog goes somewhere else entirely: the largest building in the world opening in a Chinese city far from any coast, a music festival lineup, a browser review, and bananas, twice.
Read the algorithm post if your traffic ever moved without warning, then take the free tools list.