PR with Robert Smith: Part 1
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Intrigued, I was like, “Hmmmm…
…Did some research, realized he was good people and said, ‘Sure, I’d love to take you up on this, but would like to hold off for a moment, while I figure out how to get some paid advertising going, specifically with SoloAd’s .
Needless to say, he basically responded with ‘we work with format of advertising as well as many others…’
…A few emails and a phone call later – we started on our Journey.
I found the questions that he asked me to be quite helpful in more ways than one and suggest that you take a moment to answer them for your own business… if you haven’t already.
First set of questions (pre-phone call):
1) what is your business
2) who is your target audience
3) what are the biggest problems your customers have
4) what type of marketing are you currently doing? Is it working?
5) what is your website?
6) What are you looking to accomplish with your marketing?
7) What is your budget? (So I can send a proposal)
Second set of questions:
1) Contact name
2) company name
3) company address
4) phone
5) website
6) what is your profession?
7) Office locations
8) Number of employees
(Include sales reps)
9) Describe your business
10) What makes your business..
unique?
11) name a few problems your customers may have
12) 2 biggest benefits of using your services
13) Have you won any awards?
14) Who is your ideal client?
15) Do you have any partnerships?
16) What technology do you use in your business?
17) What trends are you seeing in your industry?
18) What message do you want to convey to your audience?
19) Does the government regulate or affect your industry? If so, how?
20) If you answered yes to 19…what are your thoughts on the government.
21) What do you want PR to accomplish?
22) Is there any controversy surrounding your industry?
23) Any national news stories that affect your business?
I figure: Why not let someone else handle the stuff I don’t know (Robert Smith has been in the business for 20 years… and clearly adapting to the new strategies quite well), so I can excel at the stuff I do best!!
To be continued…
I’m Michael Leedy