Money gets a series of its own here, and Deborah treats it as a story rather than as a number. She asks what story you were handed about it, what happens when you notice you are still repeating it, and how you would go about writing a different one. It is uncomfortable in the way useful things are.
The other honest strand is about being a mother. One post admits to years of saying no by reflex and to hating herself for it, which is not a sentence you find on many business blogs.
Around those sit stories she collects and passes on, including the daffodil principle about what gets built one small piece at a time, and a letter from an airline pilot.
The marketing half covers mobile advertising, search and home business deductions in a flatter instructional voice, and it will do the job if you need the job done.
Start with the money posts. They change how you read the business ones sitting next to them.