Nine out of ten blogs go the same way, and Allen names that before offering nine ways to keep yours from joining them. Setting one up has become easy, which is exactly why so many exist and so few get read, and he treats the ease as the problem rather than as the solution.
His article marketing post makes an obvious point that almost nobody acts on. Before an article can be passed around or picked up, somebody has to read it, so the first job is making it readable rather than making it shareable. Everything else follows from that order.
The email material covers what the channel cannot do alongside what it can, and it is genuinely useful on using what you already know about a reader to decide what to send them.
There is a piece on what is holding you back that leans harder on self-examination than on tactics.
Take the article post if you write things that go out and then disappear without a trace.