Three ways to sell a service online that do not involve spending heavily, written against the general advice that assumes a budget most small operations do not have. David Nosker makes that objection first and answers it afterwards, which is the right order.
The autoresponder post is the practical one. Setting up a sequence of follow up messages is the step people postpone indefinitely, and he walks through doing it instead of explaining why it matters.
His writing about being a musician holds the personality. He is candid that he was broke, and now aims his writing at other musicians specifically, which is a narrower and more honest audience than most people claim.
There are local employment reports, a piece on reducing household bills, and a photograph said to prove a lake monster exists.
Take the autoresponder post if you have collected addresses and never written to any of them.