Getting a URL engraved on the bottom of a pair of sandals so you leave it printed in wet sand is not a serious traffic plan. Dan Loewen included it anyway, somewhere in a numbered run of well over two hundred ways to bring people to a website, and the silliness is part of what makes the run readable.
Between the mascot suit at a busy intersection and the bookmarks smuggled onto bookshop shelves sit the ideas that hold up: niche directory submissions, trading stumbles with other users, a link in an eBay profile, a memorable domain, giveaway rights products that carry your link wherever they travel.
He writes the entries as diary as much as list, so a Monday paperwork rush or a check that his autoresponder still fires ends up in the same post as the tactic.
A second stream runs underneath, on scopolamine, binaural beats and forced chip implants, and it has nothing to do with traffic.
Skim the numbered posts for the three or four ideas you could actually do, and ignore the rest.