Jedi tip I learned today…Landing Pages

A Word From Barry J. Solomon

Today I learned how to use landing pages more effectively.

In your online marketing journey you will need to learn many things young Jedi. You will need to learn how to drive traffic so people know you and/or your product, service, idea, etc. exists (organic and paid traffic), capture leads, market to those leads daily on auto pilot, create online real estate, convert your leads into sales, and so on.

Yoda Explains:

What Is A Landing Page, Squeeze Page, Capture Page, Lead Capture Page?

A landing page is sort of a website used to collect emails from people interested in what you are offering online. This offer could be a book, an eBook, a business opportunity, a product, a service, real estate deals, etc. The reason I say website is because typically landing page urls can be customized such as .  or mybizop.com or realestateresource.com or samstunafish.com all these examples can lead to a lead capture page.

Why Use A Lead Capture Page System?

Let’s say you sell a specialty pet item: Custom dog collars to include, home boy dog collars, princess pooch dog collars, Dallas Cowboy dog collars, etc. People come to your lead capture page and you have information there on such collars.

In order for people to view the collars they have to opt in by entering their email address.Or you could offer a FREE custom collar catalog. The way your potential customer can gain access to that free catalog download is to enter their email address.

Here’s the beauty of collecting that email…

Let’s say this person decides not to buy right away, but you keep sending them emails everyday, or every two days, however you schedule your follow up emails to go out. Remember, it takes the average person 7 times to see what you are offering before they buy from you.

In the mean time you send this person an email with a relevant tip to the info they saw on your lead capture page, the next day you send them your latest custom collar, two days later you send them your holiday special offer, couple days later you send them another custom collar idea but this time its a Jedi Knight Dog collar.

This person buys the Jedi Knight collar because their  Dad or Mom or perhaps that person loves Star Wars.  Congratulations! You just made a sale. This person did not buy from you the first time but they bought from you the 5th or 7th time they got an email from you thanks to you collecting their email using a lead capture page system.

It’s About To Get REAL…

You were looking for something REAL online anyway right?

Practicals for you to consider when creating your first landing page or your 10th lead capture page. If you desire to create some of the best landing pages that convert and give you best bang for you sales lead management buck you will want to take note of what I’m about to share with you.

#1 Cold Traffic Blues….Or Not

When dealing with cold traffic online the best proven high colors to use are the darker blue colors. One of which is called Bambino Blue.

You will want to use bullet points to explain your offer. Make sure you have an image because image =  perceived value in the eyes of your potential buyer.

You want to provide social proof in your capture page in the form of your results, someone elses’s results, and/or testimonials. Keep in mind that just because your squeeze page converts cold traffic does not mean it will convert warm traffic. Warm traffic is people who are already on your email list and you are sending them a different offer but similar to what they already want.

#2 The Vader Two Step Landing Page

This is where there are two steps involved before your potential buyer gets to the page where they enter their email. If you clicked the taylormadewealth.com link above you have seen an example of a two step landing page. That is the page I use in my online business. That’s one of my highest converting landing pages.

Online marketing experts have tested and proven that using a two step landing page will increase your opt-in rate by aprox. 59%. If you don’t know what opt-in means it means someone actually enters their name/email or both and moves on to the next step in the process.

WHY  The 59% increase?

Because this two stop process creates what is called a micro commitment. This leads the person to more difficult commitments later on in the process when you want them to upgrade or buy something.

#3 Gravity Sucking Power Of The Death Star CTA Button

Online if you have seen a two step landing page you have most likely seen this button: Get instant access, join now, download my free report, etc. This button should have the same wording on your landing page and your thank you page. The thank you page is typically the page that pops up after someone has opted in to your list.

If it says free instant access on your two step squeeze page it should say free instant access on both steps.

How did I learn how to do this stuff?

Just like a Doctor, Lawyer, Vetnerian, or any other serious professional I invested in my education. This education is called the Top Producer Formula. You will have to message me if you want to get your hands on it.

That’s enough for now young Jedi. We shall meet again. Remember, use the force Luke.

Whats that…

You want more…

But first I must warn you young Jedi!

This is for over-achievers ONLY:

FREE Landing Page Training Video by Barry J. Solomon

Wait… Stop… Before you hit play please leave your thoughts and comments on this blog post below where it says REPLY because you will get a phone call or start texting and your will forget like I always do.

If you feel this post has helped you in any way please feel free to leave your thoughts and comments below.

C3PO