Two training calls on the same day produced completely different results, and Drew Hilton wrote up both so a reader could decide which one worked. One ran past two hours with four leaders each telling their own story of struggling and then finding their footing. The other did not, and the comparison teaches more than any theory about motivation.
He works that way repeatedly. To show why spun content fails, he reproduces a genuinely dreadful spun article about social networking and lets it speak for itself. To make you find time, he asks you to write down everything you do between arriving home and going to bed, then look at the list and choose. A television episode. Fifteen minutes of sleep. The basketball game. Not the dog.
The marketing posts sit around that: writing a solo advertisement people open, using forums without getting thrown out, what to do with a lead once it arrives.
Opinion pieces on politics, climate and vaccines are also here, and they belong to a different argument entirely.
Take the two training calls post first. It shows you how he thinks.