He read a novel about a reluctant messiah and came out of it arguing that we live inside an illusion and are therefore free to do anything at all within it. Charles opens with that, and it explains why the practical posts never quite behave like ordinary marketing advice.
The most useful of them says that becoming a better writer is how you become a better marketer, which sounds obvious and almost nobody acts on. Consistency gets five rules and one solid reason underneath them: until you have done a thing the same way for long enough, you cannot measure whether it worked at all.
Affiliate work gets eight tips, and the strongest is to hold to one or two product lines instead of trying everything available.
There is also a post preparing for twins, one on remodelling a garage, and one asking whether you are actually depressed or simply having a bad day.
Sixteen posts. Read the consistency one, then the writing one.