A confession opens this blog and it is not a marketing device. Colton Bridges writes about what the army did to him, about the depression that followed and how close it took him, and then about coming out the other side. He does not dress any of it up.
The rest is written for people leaving the service. Whether a spouse will need to work once the uniform comes off. Whether the years ahead have to be spent away from a family for most of every week. He does the arithmetic on those hours and refuses the answer it gives him.
The marketing material is more ordinary, on blogging, article writing and lead generation, with a run of posts on getting a blog read at all.
He also uses a political stalemate to make a point about indecision, which is a better use of the news than most.
Read the confession first. Everything he says about work afterwards comes from it.