Most sales pages have gone stale in exactly the same way, and Christian Rivera says so plainly. The flashy headline, the graphics, the bullet points, the promise near the bottom, the order button, all arranged as everybody else arranges them, and a reader who has learned to look straight past the lot. His landing page post starts from that problem rather than from a template.
The search optimisation posts argue for doing it yourself. Traffic from search costs nothing, rankings bring link requests which bring more traffic, and the skill is learnable if you will spend time instead of money.
There are short practical posts on retargeting people who already visited, and on using Twitter to bring readers to a blog.
One post steps away entirely to list ten emotions worth cultivating, taken from a book he is reading slowly on purpose.
Read the landing page post before you write another one, especially if your traffic is fine and nobody signs up.