Offline marketing still works, he insists, and the internet is young enough that the fundamentals beneath it are the same ones operating for decades before it arrived. His favourite is word of mouth, and he ties it directly to relationships rather than treating it as luck.
That argument runs against nearly everything else published in this corner, which makes it worth reading even if you end up disagreeing.
The post for beginners is generous. Being new is an advantage, he says, and then describes exactly how quickly he got hooked and what that cost him, so the warning arrives attached to the encouragement rather than separately.
Five relationship building ideas form the practical run, and one piece covers getting more people to hand over an email address.
Another covers conversational persuasion so subtle you would never notice it, which is either fascinating or alarming depending on where you stand.
Nine posts. Read the offline one and the beginners one together.