How To Develop A Successful Mobile Marketing Campaign

Chris Kostopoulos Feb 23, 2013 · 5 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Mobile marketing is an essential move to make in today’s business environment. Mobile marketing requires quite a bit of effort to be successful. However, it is possible to run a profitable mobile marketing campaign. Use the tips here to get you started with mobile marketing. It can turn into big profits for you.

Make attempts to go viral in order to ensure your advertisements are seen by many people. If your potential customers agree that it’s worthy of sharing, they’re more likely to send it to friends and family members, resulting in a significant increase in the number of people exposed to your advertisement.

Mobile Marketing

TIP! Provide a value to the right audience. When using mobile marketing, you should ensure that the information that you send is valuable to your intended audience.

Be sure you have clearly defined your goals before starting your mobile marketing campaign. Set goals for your mobile campaign right at the start. Do you want to use mobile marketing to increase your revenue or to reconnect with lost customers?

You should use learning and listening to launch a great mobile marketing campaign. Learn about your market and play to it. Make sure to look at your competition and check out how they are doing their mobile marketing. Try to think about implementing similar tactics to improve your business.

When you design your campaign, make a plan to get your mobile marketing message across to different platforms. There are different types of mobile devices you need to consider when creating a mobile campaign. Scripting, in particular, can vary considerably between devices, and your marketing campaign has to address that variance.

TIP! Dedicated short code is the best choice. This can be expensive, but it protects your brand.

Mobile Devices

You will need to test the mobile version of your website and your mobile advertisements using a variety of mobile devices. Different types of mobile devices make use of different browsers which have different resolutions and screen sizes. The way your website and advertisements appear may vary, depending on the device used to access or view them. Perform tests on the most current, popular mobile devices on the market.

When you set up social networking pages about your business, add links back to your webpage to make it easy for others to find you. It’s more probable that people will search from your site, than they will do the extra work to see if you have a Facebook or Twitter account.

TIP! Consider purchasing dedicated short codes rather than sharing codes.

In contrast to your main site, a mobile marketing site should focus primarily on retaining existing customers as opposed to attracting new ones. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. Mobile marketing that you send to customers that are new is often considered to be spamming.

One option for mobile marketing is a picture-to-screen campaign. This type of campaign enables users to take a photo on a mobile phone. They can then just send the pictures using a short code so that they can be displayed on the digital screen immediately. These pictures can then be shown on a television monitor or on digital billboards.

Don’t ever text message customers for no good reason. Always have something important to say when you message them. Some businesses failed in their mobile marketing endeavors because they chose to send arbitrary and impractical text messages to their customers. Send content that you would want to receive yourself, something that is of benefit to the recipient.

TIP! Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Realize that is an issue and act accordingly.

Expert mobile marketers deploy various aspects of their marketing strategies in sequence. That is what you should do too. Continue to interact with your customers by first sending texts, then calls and then video, building your network as big as you can. Utilize all available tools for best results.

In order to take more orders, you need to give your potential customers a little bonus. Offer users incentives that will rationalize your mobile marketing efforts. These incentives can be in the form of local event information or even weather alerts. Perhaps a coupon campaign would increase consumer participation to increase your take rates.

You always have the option of sharing apps with your customers, but were you aware that you can create the majority of these applications yourself? By offering visitors your own custom-made apps, you could significantly increase the success of your mobile marketing plan. Research all the features that are available to you.

TIP! Utilize an A/B testing process on the homepage of your mobile site. It’s not only important to test your website, it’s important for your mobile landing page too.

Invest a lot of energy into learning about the preferences of those you’ll be approaching with your mobile marketing campaigns. This is a good way to make sure that the campaign you are using is something your recipients like reading.

When you are promoting a big sale, that is the perfect time to send out a mobile alert to your clients. Just be sure not to wake them up. This is a good way to let your customers know something exciting is happening that they may want to be a part of.

If you put maps that are friendly to mobile phones on your site, you can attract local visitors. Having this information available where potential customers can find it when they need it will give your business a boost.

TIP! You should use learning and listening to launch a great mobile marketing campaign. Learn about your market and play to it.

Mobile Devices

Make your emails mobile friendly so that they are effective. Set it up so that your customers can click directly on your phone numbers rather than a link, and make sure if you do have links to other pages, that they are set up for mobile devices as well. It is now very common for users to check email from mobile devices, so remember this when you format email messages.

So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.

TIP! A successful standalone mobile platform must have a home base. Focus your efforts on creating a mobile presence that brings new visitors to your domain and connecting with existing visitors.