Tips And Advice For Mobile Marketing Beginners

Chris Kostopoulos Feb 22, 2013 · 5 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

How familiar are you with mobile marketing? Have you made a marketing plan? Would you like to improve this plan if you do have one? Is your current plan making your business more money? Are you confident that you’re making the best of your mobile marketing plan? If you are not able to answer the questions, you should check out the tips listed below.

You should know how mobile devices work to know how to format your site and ads. Being familiar with a wide variety of devices will help you see things from the perspective of your customers.

To maximize your campaign’s success, you need to promote your call to action. There are many venues to do this, such as social media website, your own business site, and in your store. This is a good way to maximize your campaign efforts, and to reach as many potential customers, and give them the chance to take advantage of special offers.

TIP! Market your events through several channels to increase attendance. For example, you can send a piece of direct mail letting the customers know about a planned event, such as a 50% off sale.

Send out coupons or offers to your customers via text or MMS. Send promo codes in coupons. Tracking codes can link individual coupons to the proper deals on a mobile-friendly website. Coupons are a great incentive to attract new customers and to reward loyal customers.

Use maps that are clearly for mobile devices on your site to attract nearby consumers. When a person searches for a business on his or her phone, the map allows them to find it quickly.

Mobile Device

TIP! Aim high in your advertisements and seek out that hook that will catch the “viral” wave. Many times, these will get passed on to others, enlarging your mobile marketing audience.

A map can help to provide basic directions for visitors using a mobile device. It’s likely your users will be on a mobile device when looking for your location. Create an easy way for your customers to reach you. Include a map to your location, and make it easy to read. A link that leads to Google maps is essential.

Recruit friends and family to help you test every ad you send out to ensure it is working properly. If you need unbiased opinions, you can hire testers.

Try creating a mobile app. Customers can easily use this to check for sales and promotions that you may be offering. Along with increasing your brand recognition, it can also increase sales. Investigate which app service provider is for you, as the prices vary greatly.

TIP! If you want your mobile marketing campaign to be successful, then you need to make sure that your offers are of value to your customers. This will ensure that your viewers will not get annoyed by your messages.

Search Engine

When it comes to mobile marketing you need to optimize your search engine results for your mobile site. Google is a great place to start your mobile search engine optimization efforts. Most mobile devices use Google for their search engines.

Try to gather as much marketing data about your intended mobile campaign recipients as possible, so that you can target their wants and needs. Your customer will be delighted to receive discounts on items that they really need or want.

TIP! Keep your mobile campaign simple and useful to your audience. Be careful when setting up forms, as what would be a simple and fast sign up process on the computer may be incredibly tedious when confined to the tiny screen and keyboard of a mobile device.

Make sure to market across various platforms so that you can reach more customers. It’s important that your messages work no matter what type of phone your customer is using. It is much easier to have a simpler format and message so that all platforms accept it. In mobile marketing, it is important to remember that simpler is better.

Keep it simple, informative, and brief. Keep it user friendly by keeping the clicks required to a minimum. Do note that because mobile keypads are so tiny, they can really create frustration if there is too much typing. Be sure to keep it sweet and simple.

Take the time to promote your business on all the social networking sites. This makes it easier for online users to locate your business. Start out simple with your social media sites for your business then move on from there. At the very least, create an online presence for your company on Facebook and Foursquare.

TIP! Give people discounts or promo codes along with your marketing messages. When customers receive something worth some money, they are much more likely to visit your site and redeem the offer.

Prior to beginning a mobile marketing campaign take the time to listen to your customers. Cater to your consumers by paying attention to their needs. Research what your competitors are doing with their campaigns and determine whether or not you may be able to do something similar.

Mission Statement

A well composed mission statement can help you to stay on course with your mobile marketing campaign. Sticking to your mission statement keeps your business focused and efficient.

TIP! It is always worthwhile to ensure everything works correctly, before officially sending anything out. It is key to verify that your customers and other users will have access to view the information you provide.

Use mobile marketing combined with other media on the web. If you have specific mobile marketing material, it will bring in more people to your main webpage. If your audience is more actively engaged with your message, as opposed to simply reading it, the faster your sales will increase.

Send out quizzes and trivia to customers who have signed up for it emails, and keep them mobile friendly. Usually when a mobile phone owner receives a quiz question by text, he or she will respond. Quizzes can help you get feedback about your products or encourage them to look around your site. In addition, the customer will be entertained.

Make sure that links delivered through mobile marketing lead to both your mobile-designed site, for older phones, and your regular site, for the modern devices that can access it properly. If you have included flash on your website, only put a link to a mobile version.

TIP! When creating a mobile app, make it work for you as a part of your mobile marketing strategy. Load it with plenty of valuable information that your customers will find interesting.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.