High Tech and High Touch: Do You Have a PBA?
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
You Need a PBA
In the world of online business and internet marketing you are high-tech in everything you do. Experienced entrepreneurs have most of their business run on automation. From the auto-responders, to done for you traffic, and daily training. This is the high-tech part of e-commerce.
How do you add the high touch? Does your home business have a PBA (Personal Business Assistant)? Do you have a closer on your team? Do you have the go to guy/gal who can up-sell your clients to high-end services? Do you fumble the ball when it comes to top-tier products?
PBA Your Relief Pitcher
Think of yourself as a starting pitcher. You do all the marketing and advertising to bring in the customers. You make the all important first sell. But you have more products. You have top-tier services, memberships, and subscriptions.
Now you just pitched a great game. You can close and get the win. Or you can hand it off to your relief pitcher. He is the closer and he is outstanding at his job. He gets the save and you get the win. Perfect teamwork.
This is what personal business assistants do. They are the closers. They are a team of sales professionals and their job is to increase your sales. This is how they get paid. They do it better than you. You can’t pitch a complete game every day. That’s why you need a closer. Professionals have sales teams. So should you.
Adding Automation with a PBA
Your PBA helps your new team members get started in business. They perform short interviews, figure out a business strategy, and set up a marketing strategy. They come up with a game plan for your team.
Your personal business assistant walks your new clients through all of your products and services and have them upgrade if necessary. Think about how much time you are saving by having a closer on your team. You can concentrate on bringing more clients on the front end.
Statistics show that a professional salesperson can increase your sales by 33% or more. There is a cost for using a PBA. You can pay commissions of 15-40% or a flat rate monthly fees. You may balk at paying someone to close for you. Think of it as a business expense and it’s a tax write off.
Don’t let being cheap keep you broke. I rather make 80% of my sales than 100% on nothing. Adding the “High Touch” to your “High Tech” business will free you up to work more effectively “In” your home business and “On” your home business.
Game Plan
Sales are the most important part of your business. Your PBA is your personal sales team. Research different companies and interview their sales professional. Make sure their expertise fits your products and niche. Then put them to work. Article Source: Ezine Articles
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Charles Fitzgerald Butler
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