Price and Value — a Difference That’s Important

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Price and Value Know the Difference

Price and Value matters this winter selling season is here causing some homeowners to give serious thought to the prospect of listing their home. Particularly when it’s likely that you will be entering the local market soon, when it comes to the important decision regarding setting the price of the property, it’s helpful to keep in mind that there is a meaningful difference between “price” and “value.”

Price is the amount that a seller asks for their South Bay property — it’s that all-important number at the top of the listing that seeks to describe where it belongs in the hierarchy of homes for sale. But the fact is, it is different from the value — which is the amount the property is worth. The value is based on many factors, among them location (neighborhood and placement within the neighborhood), current market supply and demand, condition, distinguishing features of the property, and more.

What You can do about Price and Value

You can’t change the location of a home, nor the current market conditions, but by improving the property, a savvy seller can increase the value of his or her property. Dian Hymer is a nationally syndicated real estate columnist who has often written on the subject. She cites one example of location as a value determinant: “An incurable defect, like being located next to a freeway or on a busy street, is something that can’t be corrected.” On the other hand, she points out how other factors, like details whose maintenance has been deferred, are eminently correctable.

That is why the oft-heard advice about the importance of improving a property before it comes to market are so on-target: deep clean the home, correct deferred maintenance items, clear out clutter, de-personalize, re-paint, re-fresh, re-organize! Some elements of property value can’t be changed, but a savvy seller can still materially raise that value – which is the real secret in determining price and value higher price.

30 Day Plan for Price and Value

If you are looking to sell your South Bay property this winter, I have a marketing plan that can start right now – 30 days before listing – to help bring you top dollar. Call me today to set the wheels in motion!

Charles Fitzgerald Butler is a Real Estate Professional in Carson, Ca, specializing in First Time Home Buyer Programs, Distressed Sales, REO Residential and Commercial properties. Charles helps homeowners develop a second income stream so they can save their homes from foreclosure.

Charles Fitzgerald Butler can be reached at 310-684-2505 or www.CFButler.com.

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