A woman trips at a barbecue, insists she is fine, and is in hospital by that evening. The post built around that story teaches the signs of a stroke, including asking the person to put out their tongue, and makes the case that recognising it inside three hours changes everything. It is the most valuable thing on the blog by a distance.
The industry reporting is unusually careful. When a coffee company appeared to close in North America, they set out what was rumour, what the distributors were saying, who had left and where the company came from, without picking a side.
The blogging posts argue that quality of content decides the rest, and that search engines have got better at telling the difference than people assume.
There is a guide to a Costa Rican beach town and a piece on customer service.
Read the stroke post now and remember it. The rest can wait.