Perfectly Practical Email Marketing Tips And Tricks

Ben Thoden Nov 15, 2012 · 3 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Are your marketing via email attempts failing to get the results you would like? Would you like to utilize email marketing, but don’t know where you should begin? You’ve come to the right place! The tips in this article will ensure that your email marketing messages appeal to a wide audience.

Learn as much as you can, from a variety of sources, to become a master of email marketing. Books are available in libraries and online. Some areas even offer classes to help you improve your knowledge.

TIP! Set up your data entry to include subscriber birthdate information and send a message of celebration. Arrange for automated birthday messages to be sent to your customers.

If you want your marketing emails to be effective, give your customers lots of options. Allow readers to select the number of emails they get, how often they will get them, and the amount of information about themselves they wish to give. The greater amount of control that your customers have over this, the more comfort they will experience.

Email Programs

Marketing emails should contain very few graphics. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them. As well, emails that are heavily laden with graphics are often seen as junk or spam mail by email programs, meaning your email could land in a junk folder very easily.

TIP! It’s important to ask for the consent of anyone you plan to add to your email list. If you do not get permission first, you might be looked upon as a sender of spam.

Take advantage of special holidays and events to push your email promoting efforts. Create the year’s business strategy with holiday and event promotions in mind. Make special campaigns during events and holidays, especially commercial ones like Christmas. Try to market a little extra during slow sales periods.

Be sure that you provide people with a way to opt out of your marketing with email newsletters. Email messages do take time to delete if people don’t want them and they may not appreciate having to do that. A badly designed email campaign can actually cause your business damage if it is seen as spam and can get you blocked or even blacklisted.

As time passes, smartphones will become the medium that your subscribers use to read your emails. Such devices have just a fraction of the resolution of a standard computer monitor, so your messages will look quite different. Find out how your messages look on these devices, and make any changes necessary to make them easy to read on small phone screens.

TIP! Make sure you create content that will appeal to the people and is not just written to make it past spam bots. You want to avoid spam filters, and if you stick to your topic and talk to your customers directly then you should have no problem doing this.

If you provide a link to opt out in your emails, make sure that when people use that link, that you actually take them off the list as soon as possible. Customers who continue to receive daily emails for a week after opting out will probably feel disrespected, and they may suspect you of scamming or spamming them.

Active Feedback

Use passive and active feedback to make your email marketing efforts stand out. To get active feedback, ask your readers for suggestions. You should also use passive feedback, which is more subtle. There are dozens of resources available to see which of your links are getting clicks.

TIP! When your customers are opting in to your list, make sure you at least get their first names. This allows you to tailor each message to the individual customer, which gives it a personal touch.

While marketing with email is a highly effective tool, it only works well if you use it properly. Thanks to the text you just read, you now know what it takes to use email marketing to your benefit. You will see quick results when you implement the tips in this article.