Email Marketing Doesn’t Have To Be Tricky

Ben Thoden Mar 25, 2013 · 3 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Have you attempted to launch an marketing via email campaign, but have thus far failed to achieve your goals? Have you heard about the profit potential of marketing via email, but don’t have the expertise to put it into practice? This article was written just for you! The tips in this article will ensure that your email marketing messages appeal to a wide audience.

Make sure you have permission from the subscriber before you send them emails. If you begin sending out spam emails then the likelihood is that you will not be taken seriously. Most people will not only delete the email, but also resolve to never do business with you in the future.

Subject Lines

Your subject lines should be less than 60 characters. Many email providers cut off longer subject lines. Some of them simply can’t show longer than this. Regardless of this, your subscriber is likely to only require 60 characters to make a very quick judgement on reading your message or deleting it.

It is smart to allow interested parties to double opt-in before receiving emails. This may appear like an unnecessary extra feature, but this can, in fact, ensure that only those who sign up who are genuinely interested and this eliminates trouble for your company.

TIP! Make sure your emails contain unique and informative content rather than simply promotional material. Present special articles or information that is unique to the email and not your site.

Try to send emails without pictures. Images do brighten up a message, but they can be slow to load or even get filtered out altogether. Remember that your subscribers do not all have quick internet connections or fast computers. Make the content your main focus, rather than any graphics that you use. By doing so, you will retain more subscribers.

When advertising through email, sending out multi-part messages will help you cover everything. This type of message would offer regular text and HTML coding to make sure the recipient can view it as they prefer. It is a minor effort that gives big results, because someone who prefers text emails will not long remain with a subscription that only uses HTML.

Construct your email so that it sounds personal. As in many businesses, people like a personal touch. They will do business with a person they feel friendly toward. For example, if you are aware of the reasons for them signing up with your emails, add that reason in an email to them.

TIP! To successfully grow your email marketing campaign, try combining your emails with social networking, such as Twitter, Facebook and YouTube. Customers will then be able to share with others and put their stamp of approval on your campaign or special offers, increasing exposure and the number of people signing up with you.

During the opt-in process, ask for your customers’ names, or at least their first names. This will allow you to include their name in your marketing emails, giving the mailings a personal, friendly touch. This will help your emails stand out from those that seem anonymous and cold.

Sending out emails is a quick and easy way to stay in touch with your customers. Keep your email messages short and sweet as well as appropriate to your industry. It is unlikely that most people will be interested in a lengthy treatise about light fixtures or cardboard boxes. Include several links to your site that further assist your customers.

Don’t email without first asking if it’s ok. Unsolicited emails can be flagged as spam, or be deleted without having been opened. In addition, you run the risk of mass “opt outs”, meaning that consumers won’t continue to receive your emails and the time spent on your marketing project will have been wasted.

TIP! When delivering communications to your subscriber list, ensure that the message contains your logo and colors of your brand. Your customers will be familiar with your company’s traditional logos and will associate the colors and designs you use on your website with your business.

You will get a lot of results from marketing with email if you apply yourself. After reading the article above, you are more aware of what you have to do to use e-mail marketing successfully. Try a few of these tips and techniques, and you should see some immediate results!