bonniereisland

bonniereisland shares first-person mindset notes that mix a pilot talk summary, a mother snapshot of a bold adult daughter, and plain copywriting rules for people who sell online. Enjoy the Ride opens with a question about stress on a journey, then retells a talk by JT DeBolt, a decorated Naval Aviator whose dream of flying for the Navy was dismissed by others until he reached the flight academy. Getting in was only the start: more than eighty percent of trainees would wash out, every act was measured, and one morning training flight becomes the frame for staying calm when the path is hard. A second post is pure parent voice after finding a photo in a daughter Facebook album: Melissa is working on a PhD in biological anthropology, spent seven months in South Africa studying baboons, then a year in Indonesian jungles with gibbons, after years of being painfully shy in high school and a hard first drop-off at college. The copywriting piece lists seven rules for messages that must work without face-to-face contact, starting with genuine belief in the product, using what you sell yourself, and studying how strong marketers write. You get diary tone, a daughter travel arc, and sales writing habits on one short feed. Read Enjoy the Ride for the pilot story, the mother post for the field-work timeline, and the seven rules when online copy is the task.

Enjoy the Ride

Feb 8, 2012 · bonniereisland

On your journey, whatever it is, are you enjoying the ride? Or have you hit turbulence, are you stressed, are things not working out the way you want them to? If this…

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Some Things a Mother Just Doesn’t Want to Know…

Nov 4, 2011 · bonniereisland

I found this picture while checking out my daughter’s Facebook album the other day… Honestly, there’s just some things a mother doesn’t want to know! Melissa is working on her PhD in…

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7 Crucial Rules for Good Copywriting

Nov 3, 2011 · bonniereisland

Good copywriting is a critical skill that all internet marketers must master in order to be effective in their business. Because we are connecting with our prospects over the internet, and don’t…

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