Five seconds is roughly how long a new visitor gives a site before deciding whether to stay, and Brandon Koon builds his advice around that. Nothing flashy, nothing that has to load before the point arrives, and no design standing between somebody and the reason they came.
His other recurring instruction concerns honesty about affiliations. Say plainly what you earn from and what a visitor should expect here, because people who suspect they are being handled will go and buy from the seller directly instead.
There is a practical note that most affiliate writing skips completely. Sort out your accounting from the first day, whether that means software or a person, so you can tell which of your efforts are worth repeating rather than guessing at the end of a year.
A review of a company selling aromatic oils sits with the marketing posts and reads more warmly than an outside assessment would.
Take the honesty post and the accounting advice. Those two will outlast any of the specific tactics.