Marketing advice usually assumes you sell information. Ardiv Jauhari writes instead for people who own a printing service, a web design studio or an apartment rental agency, and the advice changes shape accordingly: keep your books close, leave cards everywhere you go, and clean the office, because a dusty room tells a customer what you think of them.
That last point is the sort of thing generic marketing writing never reaches. Sponsoring something local gets the same treatment, as a concrete way to be seen by people who live near you.
The online material is thinner and covers lead generation, a checklist for making an article travel, and the funded proposal idea.
Two posts have nothing to do with business at all. One separates perfect pitch from relative pitch for anyone who has wondered which they have, and the other deals with staying focused without losing your balance.
Fifteen posts exist. Read the ones written for your actual trade first, because that is what makes this blog worth a visit.