Are You Ignoring the Power of Google Plus?
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Google Plus is Google’s social media network with huge potential for businesses and brands. Anyone who is serious about making money online nowadays can’t undermine the importance of Google without suffering some financial consequences. Google plays an important role in what individuals and businesses do online right from search engine optimization (SEO) strategies to Google AdWords and YouTube. In most cases, Google determines how websites and blogs rank in search results with about 82% of searches done on its search engine.
Google Plus is an additional tool added by Google to complement its broader tools of search and SEO to change the game for how social can be adapted to help businesses grow. Though launched some two years ago, Google plus is fast gaining acceptance and was reported in January 2013 – courtesy of the December 2012 research centered on Active Social Platform Usage and released by Global Web Index – to be the second largest social media network in the world after Facebook. With over 350 million registered accounts and over 150 million active users all over the world and still counting, the scale and scope of how Google plus could influence your online presence is not in doubt.
Since it was launched, Google plus has gone through many updates. Just recently, a new app for Hangouts was launched. In addition, the entire social network has been made to work seamlessly across many devices including tablets, smartphones and PCs. Business owners can benefit from Google plus in many ways including the following areas:
- Enhance the performance of your SEO
- It could help you build your brand identity across the Internet through authorship
- It could serve as a tool to help people in a team connect and build strong relationships via the Hangouts
- It’s a tool for promoting your blog posts and leverage your brand following
- You could hold your own business webinars via your Google plus business page
- You can see your Circles of followers in your Google mail because the social network has become the underlying part of all Google products.
To succeed with Google plus, there is the need to have a clear set of goals prior opening an account on the social media network. Do you want to use the medium to communicate with your customers, grow your brand influence or merely establish a relationship with your target market? Identify your goals, state them clearly and make them actionable.
Creating and maintaining a catchy profile is also important for Google plus. Really, it is the enticing nature of your profile that guarantees a good image for your business or brand. Add functional taglines to your profile and personalize your brand with relevant logo and pictures. Hangout on Google plus with your customers on a regular basis to strengthen the relationship and build stronger confidence in your brand! The Hangout tool is an important Internet marketing tool created to give you an edge when you interact with your target market and existing customers in real time.