Annetta Powell writes primarily for her own Empower Network team, walking new members through the exact steps to get a blog indexed by search engines and personalizing it with their own photo rather than a stock image, material clearly meant for people who already joined her specifically rather than a general audience.
Her broader marketing posts stay well researched, citing specific industry statistics on how much of B2B content marketing has shifted toward brand engagement rather than direct selling, and treating Google Plus as a serious tool worth understanding rather than dismissing it as already fading. A post on the traditional benefits attributed to Ganoderma Lucidum mushroom sits apart from everything else, covering both its use in traditional medicine and, briefly, the very different effects of hallucinogenic mushroom species, an odd pairing that reads more like leftover research than a considered editorial choice.
Read the content marketing and Google Plus posts for well sourced strategy. The mushroom post is a curious outlier rather than connected material.