What Makes A Winning Blog About Page

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

In order to have a successful blog, marketers must create several blog pages. One of these is a blog about page.  An “about page” will tell future customers and partners what the business sells, the company vision and the history of the business.
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There are specific steps that webmasters should take to ensure blog success. Firstly, the page needs to be attractive and readable.  This means that the text should be broken up into paragraphs and include sub-headings.  Most readers prefer an easier read, which can be accomplished by breaking up large blocks of text.
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The main information on the page should tell readers the benefits of using your products and/or services.  Ideally this information should solve problems for consumers. It is important to note that “about us” pages are not designed for selling products.  Marketers should use the page to inform customers about their brand.  This will encourage website visitors to trust the company.  The average consumer only shops at stores that they know and trust.
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There are many benefits that come with having an about page.  Some of these are listed below.

– About pages tell visitors the history of the company.  This informs consumers the business is legitimate.

– The more the consumer knows about the company, the more that they will trust it.

– These pages usually tell the consumer where to look for certain products and services.  This usually results in increased sales.

– Telling stories that relate to your consumer that refer to your products, helps to build an initial connection.
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Because there are billions of business websites on the internet, this makes it difficult for one site to stand out from the next.  Due to this, online marketers are constantly looking for ways to create dynamic about pages.
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One of the best ways of doing this is creating a video.  Put together a fun and interesting video which is about 1 to 3 minutes long that is entertaining and informative. People love to be entertained and video is a great way to build an instant connection.  A video will aid your consumer in getting to know the company better, more quickly and develop trust in your business.
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A video is an excellent way to build brand confidence.  It essentially allows consumers to imagine how the business is run. This makes the brand appear reliable, realistic and attractive.
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Every business will have regular news that they wish to share with their customers. Some examples of this news may be sales dates, specials and new products.  This is an opportunity to include an opt-in box on your about page. Collecting emails from those visiting your site and interested in getting your updates.  A great way to build your list!
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Building consumer trust is the key to having a successful business.  Many people are willing to pay more for products if they come from a company that is reputable and well-known.  As a result, it is very beneficial to have an about page with clear, concise and professional web copy.
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When you take the time and effort in writing your blog About Page, in the end  it will be a benefit for your business but also for your consumer.  It’s a win, win!

Make it happen…. Empower your Success while living your life!

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