Unique Capture Pages Use This 8 Point Lead Magnet Checklist

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Want to pull in more leads, subscribers and build a huge email list for your online network marketing business? 

Of course you do.  But if you are new or just starting out in this industry, how can you compete against those top online marketers? 

The good news… there really isn’t any competition if you are confident in what you want to achieve.  And in doing so, you will find this information to be helpful in setting you up for success!

Let’s start with…What is a Lead Magnet?

‘A piece of value that solves a specific problem in your marketplace – offered in exchange for an opt-in.’

When you are getting started in your online business, gaining new customers starts with grabbing their attention.  The internet these days is very crowded and very noisy.  Setting yourself apart from your competition in your industry and also within your company is key. 

So a lead magnet attracts your audience to you by offering value either through videos, blog posts or unique capture pages.  When you address a specific problem, offer a solution through unique capture pages, it will result in getting leads and subscribers.  So basically you are giving value to your audience in exchange for their email and getting onto your list.

Most people make the mistake of using company capture pages which have already been flooded and seen around your circles.  They typically do not have the specific solution or solving a problem, but instead use a lot of generalized hype or puff.  This is where your lead magnet must be highly focused and unique to you.

8 Point Lead Magnet Checklist

Point 1 – ULTRA SPECIFIC

A lead magnet should never be vague or elusive.  They must offer an ultra-specific solution to an ultra-specific audience.  Always, always, always!  Research and know who your audience is.  And when creating your lead magnet, be as specific as you can.  If you market to everyone, you market to no one.

Point 2 – ONE BIG THING

Everyone is looking for and wanting that ‘magic pill’ or the ‘silver bullet’, so it is best to deliver one big promise as opposed to a lot of little ones. 

Point 3 – SPEAKS TO A KNOWN DESIRED END RESULT

When you really know what your audience wants, that is when you will know exactly what to say that will move them to giving up their email address.  Do your really know your audience and what they want?

Point 4 – IMMEDIATE GRATIFICATION

Your market wants a solution and they want it fast!  Avoid using newsletters and multi-day email courses, instead remember most people don’t have a lot of time, so tell them they are going to receive the answers or information quickly.  

Point 5 – SHIFTS THE RELATIONSHIP

The best lead magnets do more than just inform…they actually change the state of mind.  Verbalize in a way to shift the mindset of your prospect so they are pre-framed to engage in future business with you.

Point 6 – HIGH PERCEIVED VALUE

When you are offering information for ‘free’, that doesn’t mean it has to look free!  Use high quality graphics and images to establish real monetary value in the mind of your potential prospect.

Point 7 – HIGH ACTUAL VALUE

If your lead magnet is all ‘sizzle’ but no spark, you may get their email or contact information but you will lose their attention.  To win you must promise and deliver the goods!

Point 8 – RAPID CONSUMPTION

Your lead magnet shouldn’t cause any roadblocks in your sales funnel.  So ideally your end ‘giveaway’ should be able to be consumed within 5 or 10 minutes.  A video or PDF…avoid the long boring ebooks that takes days to read.

Before setting up your next unique capture page, go through this checklist and see how many of these points you hit.  The key is finding out everything you can about your audience, focus on what problems or questions they want answers or solutions and create a highly specific unique capture page. 

Next… test, test, test!

This was a hard lesson I learned.  I remember after losing more money on paid advertising I decided to start listening to the top earners on our teamand in our community.  Boy am I glad that I did!

Once I started testing my capture pages not only was I getting much better results but also learning a lot more about my audience and this industry. You can’t fool around with this stuff.

Most people think online marketing is all about just throwing out ads and seeing what sticks.  That will get you broke fast.  So instead, follow this 8 point lead magnet checklist.  And if you haven’t started creating unique capture pages, don’t wait, just do it.

Let me know what you think about this lead magnet checklist and if you find it to be helpful, go ahead and share this with others.  Leave your comments below and tell us your experience with unique capture pages or lead magnets.

If you are looking to get into building an online business, from your computer, earning income online by learning some marketing skills, developing your mindset to think and act like a successful entrepreneur…then I highly recommend the program and products I’m using that’s producing results but also giving me the freedom to live life on my terms.  Take a minute…click the banner and you are going to see an interview with Holly and Mars breaking the myths and sharing the real truth or hype about this industry.