Recruiting without picking up the phone is the promise running through most of this blog, and Adrian Hines is straightforward about who it is not for. He says early that if you like hotel meetings and cold calls you should leave the page, which at least saves everybody time.
The teaching underneath concerns YouTube. He breaks a video down into what it has to do, works through a call to action people actually respond to, and treats compelling content as a craft rather than as luck. Anybody whose videos get watched and then nothing happens will find the gap named.
A second strand is openly Christian, on ministers whose salaries do not stretch, on stress among believers, and on figures from scripture treated as people rather than as lessons.
Around both sit basketball, celebrity arguments and team travel photographs, which exist because he enjoyed them.
The recruiting pitches are pitches. Go to the YouTube posts and the faith posts, which are where he stops selling.