He tried eye exercises from a source he could not identify, his eyesight failed to improve, and he started going slightly cross eyed. That admission opens three posts about improving vision without glasses, and it is exactly what makes the rest credible, because he wants you checking who wrote a routine before you follow it.
Another honest title says outright that making anything work online is hard, which is not a phrase you often find on a blog whose other posts are about traffic and leads.
Those posts are practical enough. Three steps toward more visitors, what he did to get his first enquiries without paying for them, and how somebody selling one particular legal service might find people.
Search optimisation gets covered several times, including what to look for when hiring somebody else to do it.
Thirteen posts. Read the vision ones if you wear glasses, and the honest one before you begin anything.