How many H1 tags does a page actually need? Almost nobody asks, and Jeremiah O'Connell gives it a whole post, which tells you the level this blog works at. The answer counts because getting it wrong is the sort of quiet mistake that keeps a page from ranking while everything else looks fine.
His email marketing posts contain the most transferable trick here. Sign up to your competitors' mailing lists and watch what they send, because knowing what they are doing is the cheapest research available and hardly anybody bothers. He also argues for running several campaigns tailored to different segments rather than one message aimed at everybody.
The traffic posts include a promotional review of an expensive coaching programme carrying very large claims, and a backlink tool review, both reading as affiliate recommendations.
There is a plain post asking whether search optimisation is worth the effort at all.
Take the competitor mailing list idea and use it this week.