Lou Reed dies and this blog reaches for something other than a tribute. The piece notes the song, the producer, the chart position and the band he founded, then turns to the two million searches happening at that moment and asks what any of us leaves behind. It is a better use of a celebrity death than most.
The marketing writing carries one durable idea. People hate being pitched at and love buying, so the whole task becomes arranging to be found and liked before anything gets offered. He quotes Franklin on honey and means it.
Elsewhere there is a post on learning sign language, a review of a syndication service, a note on a new pope, and a guide to a short video application.
A collection of scripture on prosperity appears as reflection rather than as instruction.
Read the attraction marketing post if you have been pitching and losing people, and the Lou Reed piece for its own sake.