How To Use Video Marketing To Promote Yourself And Business

Jaquetta Bellamy Oct 13, 2013 · 5 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

From online conglomerates to mom and pop stores, there are no limits to what video marketing can do for a business. Being able to look directly at your customers and clients and present yourself as an honest and valuable business is priceless! The following article will introduce you to the many benefits of video marketing.

Interviews make great videos. Have a friend or a colleague interview you if you want to give some details about your business and products or interview some customers if you want to share some original reviews of your products. If possible, find an expert in your field who is willing to be interviewed on your products.

TIP! If you have a brick and mortar store, don’t think online videos can’t work to promote your business. They can, and do.

Your best bet for creating a successful video clip is to aim for short and sweet. Most people have short attention spans and want to get the information they’re looking for quickly. If you can’t possibly keep your video brief, consider breaking it into several smaller videos that people can watch in segments.

Try submitting your videos to various video websites. YouTube is very popular and should be used, but don’t forget there are several video hosting sites out there. Sites like Meta Cafe, Vimeo, and Daily Motion can offer some variety to your campaign. You can add videos to your own website, but don’t go overboard since it can affect your page loading time.

Production value is not the most important consideration in producing your video marketing content. There is more to a video than production value. Some of Dell’s best promotions have been made by ordinary employees.

TIP! When you create a video for marketing purposes, your viewer has to believe you. Anything faked within the video, be it, your backdrop or your demeanor, will throw them off.

A product review video is a great way to promote a product. Show how to set up or demonstrate the uses of your products. Discuss each feature and how it works. Mention any options that are available and don’t forget warrantee information. Video reviews show your market why your product is the one to buy. Get started with video marketing and watch your sales increase.

The content of your video is king. If it’s not fun to watch and providing great information, why would anyone watch it? You have to sit down and dedicate the bulk of your time to coming up with content which people actually wish to find and view so that your video becomes popular.

TIP! Encourage your viewers to comment on your video and share it with friends. The more buzz your video generates, even if it is slanted negatively, can be very advantageous.

When writing a description of your video include your web address at the beginning of the description using proper HTML. This will allow viewer to click the link and be immediately directed to your website. You should also include a description using your primary and alternate keywords for better page ranks.

Of all web searches, directions on how you do something rank highest. When making tutorials, people that are looking for that particular topic can find you and you’ll target visitors based on the niche you fulfill. Once they’re aware of your expertise, they will come back for more.

Think about creating a viral video. Viral videos are videos that are shared on social media websites and explode in popularity. Be careful, though. Some people on the Internet can see right through a viral video attempt, and it can end up as a failure. Be creative and make a video that people will actually want to watch. Humor is always a plus.

TIP! You should be honest in your videos. Your audience will identify with you and trust you if they feel like you are being yourself.

If you’re selling a product, create a video which tells your customers how to use the product. You can start with opening the box, run through how to put it together, and then show them how they can use it. This will make them appreciate how much you respect your customers.

If you are hosting the video on your website, have a subscription form for your mailing list right below the video. People who enjoy your videos may wish to sign up for your newsletters after viewing your videos.

When you go to any public event, such as trade shows or conventions, take a camera with you. You can talk with an expert or just show how your experience went. Also, should you be speaking in public, it should be recorded.

TIP! Depending on what you are selling, you might not even need to film a video. If you are hoping to get people to buy a computer software product or use an online website or service, screen capturing might be a better way to go.

Videos need to be personal to catch the viewer’s attention. Be fun, friendly, calm and confident and your watchers won’t change the channel, so to speak. The more open and honest you are, the better received you will be. Stick to topics you’re truly passionate about as that will come out in your demeanor.

Depending on what you are selling, you might not even need to film a video. If you are hoping to get people to buy a computer software product or use an online website or service, screen capturing might be a better way to go. Just create a video of what you offer and what it does while you narrate why they want it.

Always keep your content fresh and engaging so your viewers will keep returning. Boring content will only drive potential customers away. Leave your viewers waiting and wanting to see what you come up with next. Intriguing content attracts more viewers.

Hopefully, this article has given you plenty of inspiration to get started on your video marketing campaign. This method of advertising is already in full swing all around the Internet, and you should be using it too! Whether you’re a small outfit or a big company, video marketing can do wonders for your business.

– Jaquetta Bellamy