Building Relationship First Sucks
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
You know, lately I have been hearing this term a lot: “building relationship first”. Or maybe I am just noticing it more.
They say, people buy from people they like, trust, know and have built a relationship with.
NOT TRUE!
I actually have bought a lot of stuff, online, offline, products, services, memberships and so on from people I haven’t known before. Maybe we have talked a little bit but nothing like a “relationship”. I bet so have you.
Last night during commercial breaks while watching “40 years ABBA” I watched the first video of the “Costa Rica Intensive” from Empower Network.
Several things Dave Wood said rang a bell:
- I don’t like making phone calls all day long (required by a lot of MLM leaders, even with Mentoring For Free)
- building relationships takes too long
- I want to earn money now
Let’s look at the last of these statements first
Want to make money now
Let’s not kidd each other or yourself. Though you only get paid by the end of the month if you have a job, the only reason why you have this job is to make money. Maybe you like what you do but you still get paid. You would not do it for free. That would be called: hobby – or slavery.
Not having to wait a month is even more appealing? Or making as much as you want. Not be told when to start or finish your work. How much vacation or when. Or even if and when you are allowed to take a bathroom break.
I want it now. And lots.
Building Relationship takes too long
What’s this “build a relationship first – before you pitch your deal” nonsense about? The first part is said and the second part nobody says out loud.
You talk to random people for days and weeks and eventually pop the question if they want to buy from you or join you? How can you know when is the right time? In the mean time they have joined your business through someone else. What if someone did that to you? How does that make you feel?
Another point I’d like to make here: wouldn’t it be better to build the relationship AFTER someone has bought from you or joined you? Wouldn’t it be more honest and sincere?
Making Phone Calls – I hate it
Every time I joined a business I was told to make a list and call everybody which I did the first few times. Exactly, I burned all my relationships, my warm market. I even developed a phone phobie. Yikes!
A few weeks I got into Mentoring For Free because I just had enough and finally want to find out what I was doing wrong and to learn to do it right. Mostly though because of the personality colors.
Don’t get me wrong, I really like the teachings, the audios and how they approach everything. But, again, I’m supposed to call people. While it might be fun to find out what color someone is (I keep telling myself), the first person we called said to call again in 10 minutes and then told us she had not downloaded the ebook yet (Success in 10 Steps). We made a new appointment and then she was not home, we tried for half an hour. The next one we called, the phone number was not correct. Frustrating? You bet! It just sucks!
Pounding the phone all day is not fun it actually sucks fish tards and it ruins a lot of good people. How many people do you know who quit Network Marketing because of the phone?
Building Relationship After
Wouldn’t it be much better to talk to someone who has already bought from you?
Isn’t it more honest? I think it’s even liberting!
And I can still build relationships “before” they buy because I don’t need that thought in the back of my mind, ‘is it the right time to pitch them yet?’ anymore.
I personally think so.
So, if you buy from me, expect a phone call from me… because maybe I’ll call you
of course you are welcome to call me
And I’ll happily build a relationship with you. We can use phone, Skype, facebook, emails. That’s what my sponsor and I use. We built a relationship AFTER I bought from her. I didn’t know her. I had no reason to trust or not trust her and because I didn’t know her ‘like’ was no issue either. I looked at her offer and bought – and have not regretted yet.
Maybe one day I’ll even visit her in Irland.
Does that make sense to you? Leave your comments below whether you agree or not. Looking forward to your comments.

