The Best Way to Make Facebook Useful for Your Business

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

The Best Way to Make Facebook Useful for Your Business

Early in 2004, Mark Zuckerburg launched a new social networking site known as Facebook.

Since then, this popular site has acquired more than 900 million users.

This number alone should be an incentive for any business to utilize the site as a basis for marketing.

Advantage of Using Facebook

Word of mouth is the most effective form of advertising for a company, because the customers who are talking about your company are no only advertising product or service,

but they are lending credibility to the company.

Now,Facebook has made “word of mouth” even easier.

All a person has to do is “Like” a page, and the advertising is done, along with people’s stamp of approval.

Reach Potential Customers

Through the creation of pages, businesses can reach as many people as they want, for free.

By creating a business page on a popular social site and following it up with semi-regular posts, the company shows its customers that it cares about them,

while at the same time offering services.

Track Potential Customers

Not only does FB allow you to reach out to your customers, you can track the number of people you are reaching.

With monitoring options such as “Insights,”a tool that business owners use to record the number of people who visited the page and Liked it, etc., Facebook takes the guesswork out of how successful the page really is….

Helpful Tips for Using Facebook

While this social-networking site is great fun and an easy way to market your business, there are some things to keep in mind when such a project is undertaken:

Don’t post too often – Facebook users don’t want to log on and find their news feed flooded by your page.

If that happens, they will delete you as quickly as they can.

A good guideline is to post once a day.

It shows your users that you are engaged, without being obsessive.

Interact with your customers – If someone posts a comment on you page, reply! If you don’t, they will feel like they are not being taken into consideration, and your page will become much more impersonal, thus resulting in a loss of business.

Keep it professional – While “Facebook” has a very casual feeling, you need to remind people that you are a business. You can do this by excluding personal opinions and limiting posts to simply presenting current promotions or services offered.

Keep it short and simple – Above all, remember that people on social networking sites are not there to read a novel. If you want to hold their attention,

limit your posts to no more than thirty words.

If you have more to say, direct them to your page. If they have the time, they will take it, but don’t force them to read more than they want to read.

Following the guidelines outlined above will get you started on a successful marketing venture using this immensely populated social-networking media.

Plus it will allow you to track the success of your endeavor. While this favorite social utility continues to grow in members and popularity, the growth of your own business is sure to enjoy the fruits of Facebook’s labor for years to come.

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