PPC Advertising vs. Solo Ads Review…Secret Tips from Industry Guru’s Inside
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
PPC Advertising vs. Solo Ads ”Review”…Secret Tips from Industry Guru’s Inside
Here comes a big showdown…Which should I choose? Well it depends on a number of factors and we will discuss in this blog to give you an idea of the good, the bad and the ugly.
This will give you a good idea of what is the best fit based on your situation and end in mind.
So lets first look at PPC Advertising:
The Pros of PPC Advertising:
1. Cost effective
You only pay when someone clicks on the ad so assuming you do your homework right on your keyword (meaning it is a buying keyword essentially) and your offer is compelling, has a call to action and moves them to buy then it will be profitable.
2. SEO…No Thanks, I’m good
Yep, you don’t need SEO to get on the first page…because you’re paying to be on the first page. All that time and energy that everyone else spent with on page and off page optimization and promotion can all be skipped…with a few bucks to Google of course.
3. This is a solution that if done right cannot only sell a product, but simultaneously build your list so you can continue to sell those people on the original product or even other products.
In a nutshell, this is a good solution if you are trying to build a list or sell products fast and have a budget to do it.
So what are the downsides? Well here are some…
The Cons PPC Advertising:
1. You pay for every click regardless of how serious the person is in your product. This means you get a wide array of visitors both buyer leads and leads that are hardly leads. There is no real direct control at all to help get more buyer leads.
2. This method is slower than solo ads. This will become more clearer when we look at solo ads, but for now lets just say that because you are acquiring a lot of leads that are not buyer leads it will take more time to sift through your list to identify and cultivate buyers. This means it will take more time to get the same number of buyer leads you could get from solo ads.
For example, if you get 1000 leads or opt-ins and lets say only 100 of them are legitimate potential buyer leads, but if you did a solo ad that was directed at someone’s list that they have already identified the buyer leads then you could get pretty close to 1000 buyer leads in that first campaign vs. running 10 PPC campaigns. Hence why it is slower to build.
[BONUS ALERT] Want to learn how you can increase your buyer leads with PPC campaigns? Here are two tips, but in order to learn the best ways to apply these tips you will need to access the same additional training and get insight in additional tools for these tips to help.
First the tips and then the additional training and tools…
Tip #1: Use the word “Review” in your keywords. People that search for a product or solution with the word “review” in their search are typically buyers.
Now this means nothing if your other keywords are too competitive or you don’t write a compelling title and review that uses the proper techniques to move them to buy which is why you also need the additional training I received.
This training took 2 homeless guys from rags to riches in now time and it will do the same for you. ARE YOU READY to change your life? Have you HAD ENOUGH? If the answer is “YES” then you are just 3 simple steps from uncovering the secret that will unlock everything you have ever wanted and they are simple steps:
1. [Click HERE]to take you to their story and the system they created for YOU!
2. Enter your email address so you can get access.
3. Watch the video…that’s it…at the end of the video you will know enough to decide if ENOUGH IS ENOUGH and you are ready to change your life…for good!
Tip #2: You have create long tail keywords. The longer the keyword the higher the probability the people searching for this are looking to buy. The trick is you need to make sure there is enough traffic (not hard, Google Adwords will tell you) AND make your ad compelling that will motivate them to click on it and then follow through the rest of sales funnel (NOT easy…this is where training is critical and will make or break your success and your bank account.)
Do you want to take advantage of these 2 tips and not have them derail? Sure you do and to do it right you have 2 choices:
1. Learn by trial and error and spend a ton of money and time doing so.
Or…
2. Learn from the gurus have spend a ton of time and money and are will to teach you.
That’s right, they will teach you just like they taught me. But HOW you might ask? Well, you are not going to drag them on the phone or a webinar to go through it with you. Nope, there is 3 things you need to do to get everything you need from these gurus and it is a lot cheaper than the trial and error method:
1. [Click HERE] to take you to their story and the system they created for YOU!
2. Enter your email address so you can get access.
3. Watch the video…that’s it…at the end of the video you will know enough to decide if ENOUGH IS ENOUGH and you are ready to change your life…for good!
So how about Solo Ads:
First, what is a solo ad? A solo ad is traditionally an email that someone else agrees to send to their list that you create.
The Pros to Solo Ads:
1. You can get fast results…if you do it right of course. Assuming you know how to find the right email list, negotiate the right parameters into the deal to ensure you get exposure to the right list. You can get results as if you had been cultivating that list for months and months.
2. Higher Conversion. This is due to reasons mentioned before, but another factor is that there is a built-in endorsement. The person who built that list has been building rapport with them (or at least they should have been) for a while and when they send out the email on your behalf it comes across as an endorsement. That has the effect of validating your offer leading to better open ratios and buying ratios also.
3. No list…no problem. Someone has a list of people that are perfect for what you are selling so why build what someone else will let you rent? Plus, if you put in a squeeze page then you capture that lead for yourself and can continue to send campaigns…now it is free of course.
The Cons to Solo Ads:
1. LOTS of RESEARCH. Do not do this expecting to not spend time researching to find the right niche, the right list in that niche and testing and negotiations (Unless you [Click HERE] to see a system that among other things will share insider tips on how you can bypass all of this research for a turnkey solution)
2. $$$$$…It can be very expensive and unlike PPC where you at least get a click which means you can also at least get an opt-in. This has no guarantees of anything. Also if you want it to work you won’t be able to get this for cheap. Think about it, if you had a huge list of buyer leads would you give it away to someone else for next to nothing?
3. As a result of the previous con, there is a huge downside (the upside is also huge). No guarantees means that you can literally spend 10′s of thousands of dollars and have nothing to show for it.
So the verdict?
Solo Ads…in a landslide! Landslide? Yep, here is why. If you haven’t clicked on the link to learn about the training system I use to help me navigate through the cons of Solo Ads then NOW is the time.
NOW is the time because if you are serious about growing your business then you should be just as serious about Solo ads because they are the fastest and easiest way to grow your business…PERIOD.
That being said, the reason why you want to:
1. [Click HERE] to take you to their story and the system they created for YOU!
2. Enter your email address so you can get access.
3. Watch the video…that’s it…at the end of the video you will have seen the tool that when you get all-in you will have access to all the training and gurus to eliminate all the cons to Solo ads.
That is why it is a landslide verdict!
Your Vitality Guru
Kyle Payne