How Does Magnetic Sponsoring Work?

Debbie Turner Dec 13, 2011 · 3 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

How does Magnetic Sponsoring work?

Magnetic sponsoring is about creating marketing and presenting your content in a way that causes people to take notice of you and want to contact you.

It’s not rocket science and in fact, when I tell you, it’s going to make perfect sense. It’s simple.

In fact, Mike Dillard who authored Magnetic Sponsoring was a struggling network marketer waiting tables when he decided to put into action what he heard from his mentor about marketing in such a way that people will chase you down with credit card in hand.

He went on to make his first million a year later and it snowballed from there. You can do it too.

Example of How Magnetic Sponsoring Works

Let me give you an example because you will recognize how this has already played out in your life. It will be a great light bulb moment.

Using a real life scenario in working with network marketers, let’s say you had a bunch of videos online. And someone (let’s call him Tom) really wanted to know more about how to do that. So Tom emails you and asks you some questions. You answer them and perhaps point him to a couple of your blog posts where you’re showing people how to do some fun things with videos.

Tom receives that value and while it may seem like no big deal to you, he’s very grateful and perceives you as a resourceful, helpful person. He’s making a deeper connection with you. He has YOU on his mind as a “go to” person.

So Tom gets to work on his video. He completes it and uploads it and all is well. Maybe he shoot you over a quick thank you note. To him, it feels like you’re kind of friends.

He now wants to start a blog because he really likes yours. He spends a great deal of time on your blog looking around. He has a few questions. He emails you and you answer back and perhaps again point him in a direction where you show him what he’s looking to do. You may not have all the answers, but he perceives you as a leader because you have done the work he wants to do, you answer his emails, you give value on your blog, you have helped him with some of the things he wants to do.

So he’s started on his blog and he’s pretty happy.

Tom is not real happy about the home business opportunity he joined and his sponsor never returns his calls.

What do you think Tom’s going to do about his situation? If he’s like 98% of other network marketers out there, he’s going to change companies.

Do you think Tom is going to go back to your blog and read more about your network marketing business? YES.

Do you think Tom will join you because he feels he knows, likes and trusts you? YES.

Do you think Tom will join your network marketing business because of the business or because of you? YOU.

People buy people more often than they buy products.

Therefore, if you understand the process that Tom went through, you can see how important it will be to generate good value based content and give it out often.

It’s this very content, be it an email, a blog post, an article, a video, a webinar, an audio…. doesn’t matter, that is going to attract others to you like a magnet. People want help, they want to be accepted and they want to feel like someone cares.

I’m not saying you have to hand hold.. I’m saying empower them. Give them what they need and sometimes that’s a referral to someone’s product or service. Be that resource, that help, that servant leader.