Martial arts schools are the niche, and the advice stays specific to them: build a mobile version of the site because parents look up class times on a phone, claim the local map listing so the school appears when somebody searches nearby, keep writing so the site stays worth indexing. Tom Guerin writes for owners of a business with a front door.
The other half is tea, snow and the Catskills. Hibiscus tea gets a careful look at blood pressure. Yerba mate gets the traditional preparation rather than a shortcut. Two mountains get compared, and one post describes driving through a blizzard and sleeping in a vehicle to reach the slopes.
A house in the mountains is offered for sale, and several posts review products, so their purpose is not hidden from you.
Seventeen posts. If you run a school with a mat and a queue of parents outside, the marketing run is why you came.