Elizabeth Johnson

Optimising a post title tag separately from the blog title is the sort of detail that separates somebody who has done search work from somebody who has read about it. Elizabeth Johnson makes that point early and builds a short, tight blog around similar specifics.

She is unusually honest about time. Search results do not arrive because you worked hard last week, and she says so directly to people expecting a change the following morning. Her advice on building links from article pages carries the same patience.

The affiliate posts give several distinct routes rather than one, including video, and she treats an affiliate network as a business with rules rather than as a source of easy commissions.

One post warns against pushing markup beyond what it was designed for, and the instinct behind that warning still holds.

Fifteen posts, all about being found. Read them if pages you are proud of are getting no visitors.