Write Email Ads That Convert

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Have you ever been faced with the task of having to write an email promotion to your list, and then realized that you didn’t know what to say or how to say it?

 Ads That Convert

Michael Rasmussen‘s new video course “Email

Promos Exposed” promises to solve that problem

for you by walking you through the actual process

of creating ads that convert step-by-step.

Does The Process Create Ads That Convert

I decided to see if Michael’s videos live up to

their promise by trying them out myself. Here’s

what I found:

Overall Quality

The first thing I noticed when I opened up the

first video was the stunning production quality.

He used Camtasia Studio for the production, which

is now the industry standard for creating

high-quality screen capture video products. The

audio is near studio quality, and the graphics

are very professional. These videos were made by

someone who KNOWS what he’s doing. Well done!

I also liked how Michael divided the videos up by

section, and then again by sub-section. For

example, one video is all about the subject line,

and then there are different parts of that video

that each cover a certain area of crafting ads that convert.

Now let’s move onto…

THE
ACTUAL VIDEOS

Here’s a brief summary of each video. Obviously

it’s impossible to list every single thing here,

but I want you to get a feel for what each one

covered, and how well it covered it.

VIDEO
1 – INTRODUCTION

This video served as an introduction to the whole

course. You get to see a picture of Michael in

his every day life, and he establishes his

credibility right up front by talking about some

of his massive successes online. He even provides

proof of credibility by displaying two checks in

the amount of $50,000 and $25,000 which prove

that, when it comes to the subject of making

money with email promos and creating ads that convert, he knows his stuff.

This is a good lesson for anyone to get. Whenever

you’re teaching people how to do something, it’s

good to establish your credibility up front, so

that there’s no doubt about whether or not you’re

qualified to talk about the subject. Most product

developers either skip or minimize this step.

VIDEO
2 – BEFORE YOU WRITE THE PROMO

This video talks about some things that no other

marketer has bothered to mention.
You’ll learn

things like:

* The mindset you need in order to write ads that convert

*
The different tools you need before you get

started

*
How to keep your emails laser-focused

*
How to create an outline that practically

writes the email for you.

This was a fantastic video, and did a good job of

kicking things off.

VIDEO
3 – THE SUBJECT LINE

I liked this video, because it talked about one

of MY biggest weaknesses when it comes to writing

ads that convert… the subject line. The subject

line is a confusing topic, because nobody’s 100%

sure what the best tactics are.

Michael breaks it down, and reveals:

* The biggest secret for writing a subject line

that makes people insanely curious.

*
Techniques for personalizing the subject line.

*
Mistakes to avoid when using personalization.

I was surprised to find that I was making some of

the mistakes that Michael mentioned in this

video, but now I know better.

VIDEO
4 – THE OPENING

This is where a lot of people slack off when

writing their emails. Michael talks about how

important it is to create an opening that is

conversational, and then reveals techniques and

examples on how to do that.

He also reveals:

* How to get people to keep reading your email

once they’ve opened it.

*
How to make your opening interesting.

*
Mistakes to avoid when creating your first few

paragraphs.

VIDEO
5 – THE BODY COPY

This is one of the “meatiest” portions of the

course, because it reveals techniques that are

not widely discussed on the forums, blogs, and in

most eBooks.
He talks about the importance of

keeping your body copy tight and relevant, and

then reveals how you can do that. You’ll also

learn:

*
How to write powerful bullets that make people

curious and want to find out more.

* Simple formatting tricks for making your body

copy easy to read.

*
The secret of “bucket brigade copy” and how to

use it in your email promos to force people to

keep reading

VIDEO
6 – THE CALL TO ACTION

This is where a lot of people wimp when creating

ads that convert.

They start out strong, but when it

comes time to ask the reader to click the link

and take action, they don’t know what to say.

Michael talks about some of his favorite

techniques for making that happen, and also

reveals:

*
The “magic question” to ask yourself that will

make your close much more powerful.

* The secret of the
“unanswered question” and why

handling this is a surefire way to get people to

act right away.

*
The structure of a powerful close.

*
Mistakes people make when creating their close in order to create

ads that convert.

VIDEO
7 – CREATING AN EFFECTIVE P.S.

Some people say that the P.S. is one of the most

important parts of the email, because it is often

the one thing that gets people to click the link

at the end.
In this video, Michael talks about:

*
Why you should including a P.S. at the end of

your email.

*
The 4 different kinds of P.S.’s you can use

(this section was a real eye-opener for me).

VIDEO 8 – COMMON MISTAKES
PEOPLE MAKE

I loved this video, because it showed me some

mistakes that I was making that I wasn’t even

aware of. Unless you’re a seasoned pro, you’re

probably guilty of some of the things that

Michael talks about in this video as well, and

that’s why it’s so valuable.
I’ve shaved years

off my learning curve, because now I can avoid

some of the costly mistakes that I was bound to

make in the learning process.

VIDEO
9 – HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS

This video alone is going to make me a lot of

money. Why? Because I used to only send out one

email promo for each affiliate promotion I was

doing. Michael showed me in this video how

important it is to send a follow-up promotion,

and he showed me exactly how to do it. He covered

things like:

*
The psychology of follow-up email promo’s.

*
The 2 main types of follow-up promos that make

the most money.

*
How to overcome readers’ objections in your

follow-up emails.

*
The 2 most common mistakes people make when

writing follow-ups and how to avoid them.

VIDEO 10 – HOW TO WRITE BACK
END EMAIL PROMOTIONS

Every marketing guru out there says that the REAL

money is on the back-end. I’d have to agree with

them, but the problem is… most people have no

idea how to set up a back-end system that makes

money. This video will teach you how to set up an

automated back-end that’s loaded with killer

promos that make you lots of cash on autopilot.

He reveals things like:

*
The big difference between regular and back-end

email promos.

*
How to prepare a back-end promotion sequence.

*
Common mistakes people make when creating back

end email promos.

VIDEO
11 – CREATING AFFILIATE EMAIL PROMOTIONS

This could be the most important video of the

entire package for a lot of people, because most

people email their list to promote other people’s

products as an affiliate. Let’s face it, if you

only have 3 products, can you really afford to

only email your list 3 times a year? They’ll get

bored hearing about the same old products over

and over again. This video sheds some light on

how to create killer affiliate promos. Michael

reveals things like:

*
The two main types of affiliate promos.

*
What makes affiliate promos different from

regular promos (and why ignoring this huge secret

could cost you big money).

*
Michael’s favorite tactics for creating

affiliate promos that no one else is doing.

* 3 different ways to add scarcity to your

affiliate promos (this is the most important

section of the video, so make sure you watch it

over and over again).

CONCLUSION

As you can see, Email Promos Exposed really packs

a lot of punch! Most of the courses out there

offer only watered down, weak content. Not this

one! These videos are going on my “A-list” for a

long time.

I’ve already watched them twice, and plan on

reviewing them every couple of months to make sure

that I have the principles, techniques and

tactics burned into my mind.

If email marketing is an important part of your

business (and in my opinion, it’s the most

important part of
ANY online business), then you

owe it to yourself to check out Michael’s

exciting new videos, Email Promos Exposed and learn how to Write Email Ads That Convert!

Here’s where you can get instant free access

to the videos right now.