Position Yourself For Success
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Position Yourself For Success
Exactly How Do I Position Myself?
“Exactly how do I position myself so I can be found by those looking for what I have to offer?”
The Answer:
The answer is surprisingly simple. You first decide HOW you want to Position your business, then you pick a marketing plan that fits the way you want to do things. For me it was recruiting without wasting time calling leads.
Then you learn your craft. In learning your craft you’ll soon discover your biggest questions and hurdles are the same that your prospects will be. You position yourself by offering your solutions, after you’ve solved them for yourself, to those who will come after you.
Positioning Yourself for Success
About a year or so ago, in preparation for this transition, I began to Position myself professionally online. I’ve had two goals in mind for this transition: became a writer and blogger, and help individuals and businesses build their online platform.
In order to do that, I had to position myself for success; namely, build a side business enough for sustainability, and then transition.
Find people doing what you want to do, connect with them, and learn and position yourself.
If the nature of your business is a competitive one geographically, find somebody far away in a different state doing what you want to do, and ask for help. If you are from Tennessee and want to open a pet store, perhaps call a pet store in Montana to get advice. They will be more apt to help you because you probably won’t steal any of their business.
To see exactly how I did this when I had no credibility and no name, and from that you’ll be able to model the process for your unique position in the market…
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