News feed advertising outperformed the column beside it by a margin nobody expected, and this blog reported the study as it landed rather than months afterwards. Marcin and Mari track what is working on a platform now instead of repeating what worked before, and that habit is the reason to read them.
The company reviews are unusually cool-headed for the genre. A coffee business in Malaysia examined before you join it. A collapse at a rewards programme reported as news. Regulatory complaints against a large nutrition company stated plainly rather than defended or exaggerated.
The content advice runs on one idea. Be recognisably yourself, because that is the only thing nobody can copy, and share the ordinary parts of a day rather than a polished version of them.
There are lighter pieces too, on a chef forcing a fast food chain to change a recipe and on how a sprinter got that fast.
Read the platform posts if you are spending money on advertising, and the company reviews before you sign anything.